How NIKE Ruined the Best Advice You’ll Ever Get

We all know the slogan, right under the NIKE swoosh.


Yeah. If you’re a runner or a swimmer or a climber. Whatever. Just do it.

There was some impact to this slogan when it first came out, along with some terrific visuals and intense encouragement. Sure, a lot of viewers felt a jolt of inspiration. Maybe a few were even sparked into doing something more than they thought possible.

But, as befalls all advertisers, overkill seems to be inevitable. And so, this particular phrase, while remaining one of the most recognized statements in modern history, has suffered the doom of a life sentence in the prison of cliche, without any chance of parole.

The words “JUST DO IT,” are now synonymous with NIKE.

And shame on NIKE for taking what is probably the best advice you’ll ever get, and draining all meaning and power from them with over use and commercialism.

I’ve recently lost a considerable amount of weight. Enough that I am constantly being hit with the question, “How?”

Not the “How do you lose weight?” question. We all know the answer to that: more output than intake. It’s all in the math.

No, the real question is “How did you get started?”

Those who need to lose more than a few stone know that we don’t need a new diet, a funky new exercise, a dreaded trainer, a doctor, an intervention. We know all the rules. In fact, no one knows more about nutrition that those of us who need to lose some weight.

What we need is a dose of magic – a pill, an event, a spark – that puts us in the right mindset to want to make the sacrifices necessary to successful weight loss. The fact is, losing weight is as easy as breathing. But only if and when your mind is in the game.

The big question is: How do I get into that mindset? How do I convince myself that I want/can/should do this? How do I get started when I just don’t want to do it, even when I know I should?

And the answer is obvious. JUST DO IT.

Yeah, yeah.

No. Think about the words. Not the cliche.

JUST. Keep it simple. Don’t plan. Don’t think. Don’t worry. Don’t add in a whole bunch of dreams and hopes and fears and emotions. JUST. One thing. One focus. One.

DO. Act. Go. Move. You know what to do. You don’t need to prepare and spend and organize and anticipate. Start. Now. Don’t listen to that whiny voice in your head.

IT. Lose weight. Attack your debt. Get that job. Meet that girl. Whatever your IT is. One thing. You know what IT is. You know how to do this. If IT is your obstacle, you know everything about IT. Make IT your bitch. Climb all over IT. Conquer IT.

JUST DO IT. Don’t think about it. Don’t wonder what if. Don’t waste time and energy with IT in your head. Get IT out there and face IT straight on. No feeling sorry for yourself. No regrets. Just IT. JUST. IT.

Until you feel some success. Until some little thing happens that makes you look up from your charge to realize, hey, this is working. I’m doing IT. I’m getting somewhere. I can do this. I can keep going. I am a god!

When you make the transition from the blind focus of JUST DO IT to, LOOK AT ME! I’M DOING IT, the energy and enthusiasm you gain from that success brings on a momentum you couldn’t have imagined. And you find yourself wondering why you didn’t JUST DO IT a long time ago.

If debt is your nemesis, fight back. Open the bills; read them. Call your creditors. Face the music. Add everything up. Take control. JUST DO IT. You know what IT is. JUST DO IT. And when IT starts to become a thing separate from you, instead of defining you, when you become the boss, when you take charge, when you realize that you’re DOING IT! life becomes a whole lot better!


Help for PHSS – Post Holiday Stress Syndrome

And so end the festivities of yet another Christmas/Holiday season.

Happy New Year to all and best wishes for a stress-free and prosperous 2012!

Watch here for tips and ideas about how to minimize debt and maximize your efforts. As the bills start to trickle in from the last month, many of us will be faced with the reality of some over-spending.

Don’t fret – check back here at for some timely and useful advice. You’re not alone. There is help. Been there, done that. More than once.

There is life after debt.

I Paid My Bills And There Is NO Better Feeling!

It’s been a long year of change and challenge for my family.

Not the least of which has been taking the next step in our financial health. Our history with debt has, to this day, left us unprepared for retirement. And while that may still be more than a quarter century away, it worries me greatly.

And so, we have taken on the challenge of investing in our future, weighing risk against gain and working with our professional financial advisors to secure our retirement years.

Our first step was not to have our debt (once again!) paid off. But to have it all in good standing. We have – and likely always will – carry debt. However, when what we owe is manageable, within our means, and under control, it is not the stressor that it once was. The difference now is that we are learning to include ‘good’ debt – debt that will get us ahead/pay for itself in the end.

We are now in a new realm of financial health where our investments must be managed along with our budget and spending. There are new columns in my ledger that I must master. It’s been a very intense lesson these past six months as our plan was put into action and took a big leap of faith.

My point is, that adjusting to these significant changes in our situation has, in the end, taken about a year. My budgets and plans of the last twelve months evolved into what we now see as a ‘new normal.’ But I understand now that this is all a ‘process,’ not an ‘event.’

I am excited today, because, as of this week, after throwing our entire financial picture into a shredder and trying to piece the whole thing back together, I not only balanced our budget, but paid the bills, have caught up on payments so that the money is securely in the bank before the bill arrives, and reduced my monthly financial ‘to-do’ list down to one page.

This is nothing short of phenomenal and I am feeling the pride!!

The stresses of past bad debt remain with me; I think they always will. I still panic when faced with a phone call from a creditor. But what a difference when one calls to tell you you are now seriously in arrears on a monthly payment, and you KNOW that you’re covered. When the conversation starts with, “I paid that. What went wrong?” you are blanketed in a feeling of confidence and relief that debtors seldom experience.

How utterly wonderful to hear, “You’re right Mrs. Brown. It looks like the payment was credited to your other account. I’ll just transfer that over and everything’s straightened out.”

(Long, luxurious sigh.)

I love being in control of my finances.

I’m not rich.

I’m still in debt.

But I am in control. And there is no better feeling.


If you would like to benefit from Stacey Brown’s personal debt experience to assist your own recovery and to avoid some major pitfalls along the way, you can purchase her book online by clicking here.

Or click here to learn more.