We all know the slogan, right under the NIKE swoosh.
“JUST DO IT.”
Yeah. If you’re a runner or a swimmer or a climber. Whatever. Just do it.
There was some impact to this slogan when it first came out, along with some terrific visuals and intense encouragement. Sure, a lot of viewers felt a jolt of inspiration. Maybe a few were even sparked into doing something more than they thought possible.
But, as befalls all advertisers, overkill seems to be inevitable. And so, this particular phrase, while remaining one of the most recognized statements in modern history, has suffered the doom of a life sentence in the prison of cliche, without any chance of parole.
The words “JUST DO IT,” are now synonymous with NIKE.
And shame on NIKE for taking what is probably the best advice you’ll ever get, and draining all meaning and power from them with over use and commercialism.
I’ve recently lost a considerable amount of weight. Enough that I am constantly being hit with the question, “How?”
Not the “How do you lose weight?” question. We all know the answer to that: more output than intake. It’s all in the math.
No, the real question is “How did you get started?”
Those who need to lose more than a few stone know that we don’t need a new diet, a funky new exercise, a dreaded trainer, a doctor, an intervention. We know all the rules. In fact, no one knows more about nutrition that those of us who need to lose some weight.
What we need is a dose of magic – a pill, an event, a spark – that puts us in the right mindset to want to make the sacrifices necessary to successful weight loss. The fact is, losing weight is as easy as breathing. But only if and when your mind is in the game.
The big question is: How do I get into that mindset? How do I convince myself that I want/can/should do this? How do I get started when I just don’t want to do it, even when I know I should?
And the answer is obvious. JUST DO IT.
No. Think about the words. Not the cliche.
JUST. Keep it simple. Don’t plan. Don’t think. Don’t worry. Don’t add in a whole bunch of dreams and hopes and fears and emotions. JUST. One thing. One focus. One.
DO. Act. Go. Move. You know what to do. You don’t need to prepare and spend and organize and anticipate. Start. Now. Don’t listen to that whiny voice in your head.
IT. Lose weight. Attack your debt. Get that job. Meet that girl. Whatever your IT is. One thing. You know what IT is. You know how to do this. If IT is your obstacle, you know everything about IT. Make IT your bitch. Climb all over IT. Conquer IT.
JUST DO IT. Don’t think about it. Don’t wonder what if. Don’t waste time and energy with IT in your head. Get IT out there and face IT straight on. No feeling sorry for yourself. No regrets. Just IT. JUST. IT.
Until you feel some success. Until some little thing happens that makes you look up from your charge to realize, hey, this is working. I’m doing IT. I’m getting somewhere. I can do this. I can keep going. I am a god!
When you make the transition from the blind focus of JUST DO IT to, LOOK AT ME! I’M DOING IT, the energy and enthusiasm you gain from that success brings on a momentum you couldn’t have imagined. And you find yourself wondering why you didn’t JUST DO IT a long time ago.
If debt is your nemesis, fight back. Open the bills; read them. Call your creditors. Face the music. Add everything up. Take control. JUST DO IT. You know what IT is. JUST DO IT. And when IT starts to become a thing separate from you, instead of defining you, when you become the boss, when you take charge, when you realize that you’re DOING IT! life becomes a whole lot better!